Why brands need to stop misusing pop culture references to attract black audiences

How many times have we seen adverts and campaigns mimic the lived experiences of black people?  There are so many examples I could mention about how wrong creatives have been in stereotyping certain groups for social capital whether racially or culturally, and sadly it hasn’t stopped.  With the rise of social media, one would haveContinue reading “Why brands need to stop misusing pop culture references to attract black audiences”