Why brands need to stop misusing pop culture references to attract black audiences

How many times have we seen adverts and campaigns mimic the lived experiences of black people?  There are so many examples I could mention about how wrong creatives have been in stereotyping certain groups for social capital whether racially or culturally, and sadly it hasn’t stopped.  With the rise of social media, one would haveContinue reading “Why brands need to stop misusing pop culture references to attract black audiences”

New agency, Isikhanyiso, comes bearing light for all your communications needs.

Johannesburg, April 6, 2021 – Isikhanyiso Creative, a new PR and Communications agency, has officially opened its doors for business. The 100% black female owned agency aims to connect brands and consumers with the assistance well thought-out messaging of content and influencer services. “Isikhanyiso which means ‘luminary/light’ in IsiXhosa, is what the owners hope toContinue reading “New agency, Isikhanyiso, comes bearing light for all your communications needs.”